Everyone is after the prize to be number #1 on Google in their industry. In 2016, there is a huge amount of market saturation in the SEO world. As a business owner this can make choosing an SEO company confusing and difficult to navigate.

Not all SEO is made equal when searching for the right company.

As an SEO expert I’ve encountered a huge amount of confusion about the process of SEO. Most businesses have a misunderstanding about what services exist.

Here are three things to inform your SEO decision as a company.

Most SEO Companies Outsource to India.

The reality is that a lot of SEO companies are based in India or have work outsourced to a contractor.  The work can be characterized as old school SEO.  Problems can consist of a huge amount of random backlinks, and unreadable content. Google recognizes this poor quality and it can hurt your rankings. An effective SEO campaign has many different techniques and full end-to end campaign management.

Before you make that decision, make sure to ask.

Are you outsourcing your work overseas? If the answer is YES, this is usually an indicator that what your paying for is a lot of back-linking. Old school SEO get your site penalized, to avoid that you must have a strategic plan or monitoring of your URL.

Bad SEO is Cheap

Time and time again Sandbad SEO receives quote requests from prospects. The problem is that to accurately give you the cost of quality SEO work, we have to learn more about your company, current organic travels, and target market.  Cheap SEO work of a couple hundred dollars is exactly what you pay for. Your ROI will be little because the amount your investing is little. In some cases, you can be throwing away money because of a lack of understanding on what quality SEO work.

A trusted USA SEO agency with US writers may seem expensive but the return on investment can pay off in the long run. The worst thing you can do is nothing. Be informed as a business owner that the #1 decision maker is not necessarily price.  Ask the right questions, learn more about the quality of work, and history of success.

Be smart, informed, and available to ask questions about your SEO project. If your company is penalized by bad SEO the effects can be damaging to your site and business. An SEO expert that is engaged with your project weekly is your best resource to have success.

Dollar for dollar SEO is better than any pay per click strategy. The tricky thing is finding the right company that is transparent.