Scalable

Every website can benefit from SEO and needs continued optimization to obtain and maintain rankings for target key phrases. As any industry or marketplace evolves, so does search engine optimization. SEO helps build web authority and organic search traffic to your site.

Potential customers must be able to find your products via search engines. As an SEO friendly CMS, DotNetNuke helps with best practices like customizable H1, title and meta tags, and SEO friendly URL formats. DotNetNuke also seamlessly generates sitemap.xml files so new products and site changes are indexed and show up on search engines quickly. Sitemaps allow users and Google to read, understand and therefore rank pages. This is important to highlight because Shopify is able to change at the speed of your rapidly growing business while keeping your core pages up to date so you are getting as much commercially viable traffic as possible. Choosing the right CMS for your shop is important to how SEO can be utilized and implemented for the business owner.

DotNetNuke search engine optimization is evolving and ever-changing. In 2018, one of the most notable upticks is the use of mobile for purchases. 51% of purchases on DotNetNuke were on a mobile device! Moreover, one in five purchases use voice search. Keeping in mind the customer behavior and actions keep you in the loop and ahead of the game.

Working with SEO marketing experts that follow Google’s best practices allows DotNetNuke customers to capture and improve business as business trends change over time. This is crucial as SEO ensures you stay above the curve for search rankings.

SEO vs. PPC

PPC stands for “Pay Per Click” and includes paid positioning at the top of search results. While many ecommerce sites launch and immediately use a pay per click (PPC) strategy to create visibility for their store, PPC costs continue to become more and more expensive. Coupled with the increased costs, PPC is a non-equity building marketing channel. Once you decide to stop paying for the ad positioning, your website disappears from search results. Imagine losing an entire marketing channel – in seconds.

A study on buyer actions and personas found that, on average, PPC receives 15% of all search engine visitors. Where do the other 85% go? The organic results, which are achieved through SEO. The stats are astounding and show that while PPC has some value, SEO drives almost 500% more traffic.

Whether you allocate your budget to PPC or SEO is crucial, especially for small- to mid-size companies. As a result, investing in SEO rather than PPC will help gain “web authority” and “equity” that will create sustainable growth. PPC is just a quick and temporary fix; it will give you quick results but will not sustain long-term growth if you don’t constantly feed your every growing ad budget.

SEO agencies like Sandbad support DotNetNuke businesses with expertise in:

Technical SEO: This is optimization of things on your online store such as page titles, headers and meta description. Through these specific avenues, it improves crawl efficiency, therefore, getting your pages indexed and ranked by Google.

Content: This is building keyword optimized text on your core pages as well as supporting blogs and other site pages. On average, the top ranking web search has 1890 words on their homepage. Content matters because it tells potential customers as well as Google what you are about and therefore finds your website relevant and authoritative.

Backlinks: This is the backbone of SEO and to building longevity in search rankings. Out of the 200+ factors, Google ranks websites for, link related factors account for 50-55%. Links build rapport and authority back to your website so make sure you have a high quality link pointing back to you. Sandbad is a preferred SEO agency for dozens of explosive DotNetNuke brands across the globe. They are a DotNetNuke SEO expert working closely with e-commerce clients improving the efficiency of marketing spend through improved organic search rankings and the reduction in need for PPC strategies.

How long does it take?

SEO takes time and commitment. Make sure you have resources to manage your campaign and trust the process. We can see an initial “pop” within 45-180 days and then see sustained growth in rankings and ROI over the subsequent months.

Tips before hiring an SEO agency

1. Quantify the goals you want to achieve. 25% traffic growth? 100 more site visitors per month? Have some numbers in mind.
2. Only talk to agencies with track records of performance. Due diligence in selecting a provider will avoid headaches and pitfalls in the future.
3. Ask to see proof of results and examples of deliverables. If an SEO agency can’t give you this information, run the other way!

Running an ecommerce organization can be daunting, but tools like DotNetNuke make it a seamless process. Once your site is up and running, SEO agencies like Sandbad can help navigate the fine science of optimization while you as the marketing leader can concentrate on growing the business.

Narrative SEO reporting

When partnering with (most) SEO companies, you’ll experience some degree of account management. Sadly, often times the account management provided is a spreadsheet full of numbers that are sent once a month to a customer’s inbox. This isn’t proper account management because a spreadsheet of numbers without explanation or context is simply a spreadsheet full of numbers. We call this a data dump, and that’s not how we do things at Sandbad.

In our efforts to continue to disrupt the SEO industry, we’ve introduced Narrative SEO Reporting. This Sandbad account management quality provides a detailed report of how our SEO efforts have affected your business with a contextual explanation of what is actually going on. Other aspects of Narrative SEO Reporting include:

• A contextual understanding of notable wins that our efforts have produced by having a dedicated account manager (not a robot) talk them through it.
• Providing clients with deliverables of all the content needed to be created to get their approval so clients know what’s going on and have a say in the process.
• Insight and opportunity to see every link built for clients. (totally abnormal in the industry)

We call this radical transparency and it’s a quality that Sandbad lives by.

Implementing SEO into your business is a continuous effort, where the data gathered is continuously changing and in return, a deeper understanding of what the next steps needed to take are. By attacking SEO reporting this way, more opportunities for growth and development arise. Just another reason why we’re the #1 SEO company in the USA.