Project Description

Intuitive keywords are selected by Sandbad that match commercial, volume, and competition levels to drive qualified traffic.

Sandbad ranks high-value product pages using 200+ optimization factors to outpace and outrank your competition.

The Sandbad combination of technology and people can acquire unlimited hyper-targeted links with Google-approved metrics from new referring domains to any desired page on your website.

SEO for Real Estate

Take advantage of SEO
With these four great SEO tips for a new real estate agent

How Website Design Impacts SEO Performance

Search engine optimization begins with your website design. No SEO strategy will help you unless you first design an attractive website that people actually want to visit. No one likes to wait. If your website is unresponsive or takes too long to load, you might be losing potential customers even before they see what you can offer. In other words, your site must provide your visitors with an enjoyable viewing experience.

When people like what they see on your site, they’re more likely to come back or even recommend you to friends and family. Don’t underestimate this type of word of mouth marketing, even if it’s nowhere near as effective as a professional SEO campaign.

Focusing on Geo-Specific Keywords

When incorporating keywords into your website content, you want them to be as local-specific as possible. This is because prospective buyers will not just key in “home for sale” or “real estate listings” they will also add the location in any of those phrases.

Figure out your target area and then find the most appropriate real estate local SEO approach. Consider too that your real estate area may have other location-specific keywords such as styles of homes, vacation rentals, and seasonal terms as well.

Creating Quality SEO Content

Having an appealing website and using the best local keywords is not enough. You must also create content that will grab visitors’ attention and keep them engaged. Quality content is an integral part of SEO for realtors. In conjunction with quality content, you want to tastefully add relevant keyword phrases that increase the authority of the page.

However, be careful with the number of keywords you use in a piece of content. The practice of overusing keywords to achieve a better ranking is called keyword stuffing and can lead to penalization.

At Sandbad SEO, we use a thematic keyword research process to locate the highest value keywords and create themes around the search, much like Google’s processes. This gives your site the best opportunity to received organic search traffic full of potential customers who want what you have to offer.

Ecommerce tracking works similarly as goal tracking but the metric tracked differs slightly. For businesses whose POS (point of sale) is directly on their website, ecommerce tracking provides a comprehensive overview of data during an SEO campaign and allows businesses to see opportunities in scalability and in increased revenue. By channeling the data through filters like organic search, social media, email, etc. we can trace the origin of traffic which helps to determine which channels are most effective through SEO, and analysis and improve where needed.

Goal tracking works best for larger businesses that want to see an increase in traffic, leads and revenue on their website. For a larger business, goal tracking shows the way that leads come into the marketing funnel, so they are properly handed off to the sales department. This allows us to see how viable the specific medium is as a marketing channel and track the successfulness with data-driven results.

Throughout all SEO campaign efforts, return on investment is always our main goal. ROI is the ultimate metric of success in determining the ways SEO has boosted organic traffic to your website and your search engine result page ranking.

The account management in our SEO campaigns provides detail monthly reports that focus on revenue generated and return on investment to see notable wins in your SEO campaign, as well as areas for improvement and possible increases in SEO practices. The ability to analyze the medium in which the revenue generated came from, like organic traffic or email sequences, let’s SEO campaigns to dial in on active channels and optimize those.

After seeing ROI and revenue generated through the lens of an SEO campaign’s effects, it’s easier to determine the scalability of a business. From understanding ROI and how SEO has benefitted ROI, businesses of all sizes can decide how utilizing more SEO best practices can push their sit up in rankings, bring more traffic to their site, and increase their ROI and revenue generated.

For smaller businesses, tracking leads looks a little bit different. Smaller businesses tend to generate leads via phone calls and email sequences. Tracking these calls and emails communicates the way in which the lead came to contact a business via organic traffic. Other metrics show possible trends in generated leads, but tracking organic traffic gives you quantifiable proof that SEO efforts are actually bringing in more visitors, and thus more leads.

For our clients of smaller sizes, call tracking and email tracking helps convey ways in which organic traffic is being driven to your site, allowing us to continually optimize on-page and off-page attributes to boost organic traffic to your site.


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