Project Description

Intuitive keywords are selected by Sandbad that match commercial, volume, and competition levels to drive qualified traffic.

Sandbad ranks high-value product pages using 200+ optimization factors to outpace and outrank your competition.

The Sandbad combination of technology and people can acquire unlimited hyper-targeted links with Google-approved metrics from new referring domains to any desired page on your website.

Leverage SEO
for your news publication

Types of SEO Services for News Sites

It’s not hard to find an SEO consultant who is ready to take a look at your site and give you a long list of SEO strategies for news websites. But that is usually where their expertise ends. Sandbad is a true SEO for news websites partner working through the standard issues most SEO specialists understand and then tackling more obscure issues with our intense data dives and “keep pushing” attitude.

Areas Where We Outperform the Others

  • Optimization of Google News
  • Partnerships for content syndication
  • Migrations from HTTP to HTTPS
  • Audience targeting and analytics
  • Content Management Systems
  • Mobile SEO
  • Training for your internal team
  • SEO with social media
  • Thematic keywords for news websites
  • SEO for online magazines

With SEO for news sites, we know that it’s a rapidly changing industry. We move quickly and make variable adjustments as needed with real-time detailed reporting.

Technical SEO for Publishers

The technical side of SEO can be pretty boring, but it’s where so many of the rankings dividends pay off. It’s basically the portion of optimization that gets everything situated for the web crawlers and indexing. It helps the search engines find, analyze, interpret, and place your website in their queries without having any issues. It’s doesn’t have much to do with the content of your site, rather it is all about the structure. Whether you need SEO for newspapers or SEO for online magazines, you have to start with technical SEO first. It’s the foundation that other forms of SEO build on.

Keyword Research for News Publishers

News publisher SEO is still important, yet sometimes with the fast-paced nature of news, you are creating the relevant keywords before the general public even knows about them. But there are a lot of other pages on a media site where we can still do keyword research and target certain themes with great results. We help you find and use the keywords that matter the most in all of your content to raise your brand awareness, increase viewership, and convert visitors to paying customers if you follow that model. We also help with tagging, categories, and removing duplicate content (or preventing it from harming your site).

The Importance of Link Building Within Off Page SEO

One of the most effective off-site SEO strategies for building the authority of your website is with link building. Link building is getting links from other websites that link back to your website. They are one of the ways that Google sees how sites are linked together and then ranks your website higher based on those links.

When it comes to off page SEO, you want to make sure that you use a good mix of both your primary and secondary keywords. We make sure not every link contains all the same keywords. We also look to create a good mixture of sites where the links are coming from (blogs, authority sites, etc.). Next, we focus on links that are informative and not overly “salesy.” Links need to be valuable and we know all of the parameters to make them so.

Ecommerce tracking works similarly as goal tracking but the metric tracked differs slightly. For businesses whose POS (point of sale) is directly on their website, ecommerce tracking provides a comprehensive overview of data during an SEO campaign and allows businesses to see opportunities in scalability and in increased revenue. By channeling the data through filters like organic search, social media, email, etc. we can trace the origin of traffic which helps to determine which channels are most effective through SEO, and analysis and improve where needed.

Goal tracking works best for larger businesses that want to see an increase in traffic, leads and revenue on their website. For a larger business, goal tracking shows the way that leads come into the marketing funnel, so they are properly handed off to the sales department. This allows us to see how viable the specific medium is as a marketing channel and track the successfulness with data-driven results.

Throughout all SEO campaign efforts, return on investment is always our main goal. ROI is the ultimate metric of success in determining the ways SEO has boosted organic traffic to your website and your search engine result page ranking.

The account management in our SEO campaigns provides detail monthly reports that focus on revenue generated and return on investment to see notable wins in your SEO campaign, as well as areas for improvement and possible increases in SEO practices. The ability to analyze the medium in which the revenue generated came from, like organic traffic or email sequences, let’s SEO campaigns to dial in on active channels and optimize those.

After seeing ROI and revenue generated through the lens of an SEO campaign’s effects, it’s easier to determine the scalability of a business. From understanding ROI and how SEO has benefitted ROI, businesses of all sizes can decide how utilizing more SEO best practices can push their sit up in rankings, bring more traffic to their site, and increase their ROI and revenue generated.

For smaller businesses, tracking leads looks a little bit different. Smaller businesses tend to generate leads via phone calls and email sequences. Tracking these calls and emails communicates the way in which the lead came to contact a business via organic traffic. Other metrics show possible trends in generated leads, but tracking organic traffic gives you quantifiable proof that SEO efforts are actually bringing in more visitors, and thus more leads.

For our clients of smaller sizes, call tracking and email tracking helps convey ways in which organic traffic is being driven to your site, allowing us to continually optimize on-page and off-page attributes to boost organic traffic to your site.


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